The Docklands

Melbourne Docklands is expected to irrevocably change the look and feel of Melbourne. It will become a waterfront destination for an estimated 10 million visitors each year, home for 15,000 people and a workplace for 20,000. The development of Docklands is also projected to create approximately 3,000 construction and permanent jobs each year.

Harbour Town has opened its first stage and combines a mix of Brand Direct outlets, specialty stores, restaurants, bars, cafes and 2850 parking bays.

The Melbourne Docklands is, after all, similar in area to the entire Melbourne CBD, and six times the size of Sydney's Circular Quay.


Artist's futuristic impression of the Docklands.

'Tens of thousands' of Visitors

Waterfront City also boasts a major tourism drawcard: The Southern Star Observation Wheel. Due for completion in late 2008 and anticipated to become one of Melbourne’s largest tourist attractions with 1.5 million visitors per annum, the Southern Star will stand over 120 metres tall and is the first of its kind in Australia.

Southern Star Observation Wheel:

Outdoor Movie Cinema:

Waterfront City is a $1 billion development undertaken by ING Real Estate, one of the world’s largest global property companies. Globally, ING Real Estate manages assets valued at over $170 billion, including $17 billion in Australia

'Tens of thousands' of Shoppers

Costco, a company that is the fourth largest retailer in the United States and eighth largest in the world has 537 stores around the world; with 393 in the US and Puerto Rico, 75 in Canada, 31 in Mexico, 19 in the UK, five in South Korea, five in Taiwan and eight in Japan. 

Costco is a wholesale warehouse membership club that carries quality, brand name merchandise at substantially lower prices than typically found at conventional wholesale or retail stores.
Costco's warehouses present one of the largest and most exclusive product category selections to be found under a single roof. Categories include groceries, appliances, television and media, automotive supplies, tyres, toys, hardware, sporting goods, jewellery, watches, cameras, books, homewares, apparel, health and beauty aids, tobacco, furniture, office supplies and office equipment.
“Introducing Costco to Australia has been on our agenda for many years but we have had to wait for the perfect location”, says Patrick Noone, Managing Director Costco Australia. “This is the first store planned for Australia and Costco will provide significant retail investment into the state of Victoria. We anticipate that the Waterfront City store will significantly increase retail expenditure and visitation within the Docklands precinct.”
Construction of Costco Waterfront City is scheduled to commence in September 2008 and is anticipated to be completed in mid 2009. 250 local employment opportunities are expected to be generated as a result of the Docklands store opening.


Telstra Dome®

Telstra Dome®, Docklands' first major development, is a $460 million, high-tech, multi-purpose sports and entertainment venue. Already it is booked for hundreds of events all year round with many of the patrons parking at the Docklands and returning to one of the many dockside cafes and bars.

The main bars and dining rooms patronized by those attending events at the Telstra Dome face out onto Victoria Harbour and the Docklands offering excellent opportunity to promote BRAND awareness.

Office Commuters

This is additional to the expected 25,000 office commuters and the 20,000 residents.

It is also projected that 55,000 visitors per day on average will frequent the Docklands area. Docklands is already home to 1,500 residents, 1,500 office workers and attracts 10,000 visitors per day on average.

Currently, with occupied / committed tenants and buildings already in construction, there are 5,000 residents, 10000+ office workers and 17,500 visitors per day.


Other opportunities for promoting your BRAND are available through sponsorship of our Yacht Sail - Sailing Billboards boats when they participate in regatta races around the Port Phillip Bay, including the 'Festival of Sail', Australia Day weekend at Geelong.

During a normal racing season (October to April) exposure would be to a minimum of 300,000 people when we include tourists and beach goers.

Further exposure to the general public and potential clients (300,000 to 500,000 during peak visitation, festival and events periods)can extend from St Kilda to Port Melbourne – including visibility from the beaches and Beach Road, Garden City, Beacon Cove, Newport, Williamstown, Mornington Peninsular, Sorrento Ferry Pier to Portsea Hotel and Queenscliff to the Geelong foreshore.


Beachside Advertising

Smartkat- Pump it up! - Smartkat blows the competition out of the water.This impressive inflatable sailing catamaran, inflates from two 20kg bags that can fit into the car or on roof racks, for easy transport to and from the water. It can be fully assembled in 20 minutes, with absolutely no tools required and without small parts that can easily get lost. When assembled the catamaran measures 4.2m long with a sail height of 5.8m. Then when its time to go home it can be disassembled in 10 minutes and with each bag measuring 180cm x 30cm x 30cm it can easily be stored in a cupboard, garage or spare room. Offering the perfect platfrom for you to promote your Brand, right in front of thousands of thirsty consumers.






We also provide:


Yours sincerely,

Tony Legg

SEA LEGGS Corporate

Proudly Sponsored By: Dockland sailing

Things To Do  in Melbourne


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